A KAB’s 2009 Littering Behavior in America research found that 17% of all disposals observed in public spaces were littering, while 83% disposed of litter properly.

Cigarette butts take a grand total of ten years to decompose because of cellulose acetate, contrary to the common perception that cigarette butts decompose very quickly in only a matter of days.[3] In reality, cigarette butts are a serious threat to the environment, as they contain toxic substances like arsenic which can contaminate soil and water.

Plastic litter is often being mistaken for food by both land and marine wildlife. When consumed by animals, they reduce the stomach capacity since they cannot be digested. In the long-term it affects the animals’ eating habits, eventually killing the animals.